Finally! A Low Hassle, High-Impact Way to Engage Retail Investors.
Today’s retail investors are sharper, faster, and more powerful than ever – driving up to 35% of daily trading volume. To reach them, though, a press release or dry earnings call won’t cut it. Enter The Upside.
Hosted by Lou Basenese – A Fox Business Contributor and veteran Wall Street analyst – The Upside gives CEOs a high-quality platform to share their story with clarity, credibility, and recurring impact.
This Isn’t Just an Interview
It’s your message, consistently delivered to a growing audience of retail investors who move markets by someone they already trust.
Regular Retail Reach:
It’s your message, consistently delivered to a growing audience of retail investors who move markets by someone they already trust.
Varney & Co
300k avg daily viewers
The Big Money Show
225k avg daily viewers
Kudlow
269k avg daily viewers
America’s Newsroom
2.4M avg daily viewers
America Reports
2.2M avg daily viewers
The Big Skinny Live
50k avg weekly viewers
The Big Skinny Newsletter
5k+ email subscribers
Why The Upside Works:
Credible Host, Engaged Audience
Lou Basenese isn’t just another talking head — he’s a market tested analyst with two decades of experience guiding retail investors. His reputation and no-BS style attract an audience of highly engaged investors who respect his insights and tune in for his next, curated opportunity.
Story-Led Interviews
No fluff. No meatball questions. Just real conversations about your company’s mission, growth opportunities, milestones, and profit potential. The kind of clarity retail investors crave.
Multi-Channel Exposure
Your interview will be featured across social media, email and video platforms — with opportunities for your story to reach national financial media, where Lou is a regular contributor.*
Disclaimers: *Participation in The Upside does not ensure mention,discussion, or coverage on any third-party media platform.All media appearances are subject to independent editorialcontrol and applicable network and regulatory requirements.
What's Included:
✅ Professional In-Studio Interview
A polished, on-camera interview with a veteran analyst and media personality, crafted to clearly communicate your company’s story and upside to retail investors.
✅ Breaking News Coverage on The Big Skinny
Relevant company press releases featured on Lou’s weekly livestream (50K+ average viewers), with the option for a live CEO appearance for major developments.
✅ Multi-Platform Social Media Promotion
Strategic promotion across platforms over a three month period to keep your story visible as market momentum builds.
✅ Targeted Email Promotion
A dedicated email spotlight to 5,000+ engaged retail investors within The Upside audience.
✅ National Media Amplification*
Strategic visibility opportunities tied to Lou’s regular appearances across major financial media, potentially increasing exposure to millions of engaged investors.
✅ Digital Asset Package for Company Use
for unlimited use across your company’s owned platforms – including social media, website, investor relations, and PR distribution.
3-Month Program Cost: $30,000
Want to be Featured on The Upside?
Get started: Apply for the next season of interviews below.
